Catching opportunities in the pandemic – how COVID can be a chance for the music industry?
Poznan, Poland – October 31st, 2022.
European Economic and Social Committee conducted a series of interviews around Europe on the theme of 'the impact of COVID on the music industry". With input from Zylia, the project explores how the sector has adapted to the restrictive public health measures through intelligent digitalisation and how this innovation boost can be harnessed after the pandemic.
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The cultural project
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"COVID cannot cancel creativity. Digitalisation in the music sector: a lifeline during the pandemic" |
was a joint initiative between the three Groups of the EESC. It explored the particular challenges musicians and other workers in the music industry have faced during the pandemic and how digital innovation could be used after the pandemic to improve their working conditions. The official launching event took place on the 26th of October and included a panel discussion and a presentation of a video with the most interesting insights from the interviews.
Project promoters noted that the cultural and creative sectors were one of the industries most affected by the COVID-19 pandemic. However, using digital tools, creativity and innovation, artists could stay in contact with their audiences, share content and bring concerts into living rooms. New forms of content have emerged, some showing the artist recording in their own home and creating a more personal relationship than the previous stage-audience separation. Digitalisation has also brought music to people who would otherwise not necessarily have attended a venue, e.g. a classical concert, to marginalised or vulnerable groups.
“The crisis of the last two years has affected many companies and industries, but I think that the solutions we developed at that time will be used every day from now on. In times of crisis, we push the limits of our creativity and create solutions that will shape the future. In the audio industry, we have quickly adapted to new situations, creating solutions for people who want to broadcast their concerts. We now have tools to create 3D, virtual, or volumetric audio. In my opinion, the future of the music industry and sound engineering lies in live events that can be recreated in a virtual space”
– commented Tomasz Zernicki, CEO of Zylia. |
All the interviews conducted with European entrepreneurs within the project “COVID cannot cancel creativity” can be watched here:
The full story
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Zylia's individual story
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The official website of the project:
https://www.eesc.europa.eu/en/agenda/our-events/events/covid-cannot-cancel-creativity
Launching event:
https://www.eesc.europa.eu/en/agenda/our-events/events/covid-cannot-cancel-creativity
Launching event:
More information about the ZYLIA 6 Degrees Of Freedom Navigable Audio solution:
https://www.zylia.co/zylia-6dof.htm
https://www.zylia.co/zylia-6dof.htm
About Zylia
Zylia ( https://www.zylia.co ) develops innovative, world-class 3D audio recording technologies and turns them into products that improve the lives of musicians and audio creatives. With a passionate and dedicated team of experts in music production, audio research, software, business and product development, the company crafts and delivers products with the potential to redefine and revolutionize the way 3D sound and musical performances are recorded and produced. Leveraging their personal experience as musicians and tech gurus, along with input from music and audio communities around the world, Zylia’s experts bring musicians agile recording tools that make it easy to be creative in any environment.
Our solutions are used by musicians and sound engineers who work with Sony, Disney, Game of Thrones, Poznań Philharmonic Orchestra, Red Bull, and many others.
We also love to support artists! Zylia is involved in organizing volunteer efforts including Music CovAid by Zylia.
More information is available at www.zylia.co.
Zylia ( https://www.zylia.co ) develops innovative, world-class 3D audio recording technologies and turns them into products that improve the lives of musicians and audio creatives. With a passionate and dedicated team of experts in music production, audio research, software, business and product development, the company crafts and delivers products with the potential to redefine and revolutionize the way 3D sound and musical performances are recorded and produced. Leveraging their personal experience as musicians and tech gurus, along with input from music and audio communities around the world, Zylia’s experts bring musicians agile recording tools that make it easy to be creative in any environment.
Our solutions are used by musicians and sound engineers who work with Sony, Disney, Game of Thrones, Poznań Philharmonic Orchestra, Red Bull, and many others.
We also love to support artists! Zylia is involved in organizing volunteer efforts including Music CovAid by Zylia.
More information is available at www.zylia.co.